16 Mar Why You Should Outsource Your Digital Marketing
So, you know you need to invest in digital marketing but don’t know where to start. There are two options: hire an individual marketer in-house or outsource your digital marketing...
Digital Presence
04 Feb The Importance of Design in Digital Marketing
Design has slowly become one of the most fundamental factors in any successful digital marketing campaign. Good design grabs someone’s attention and tells them where to go next. As the...
03 Sep SEO Test: Optimizing Your Website For Search Engines
For those of you who aren’t familiar with the term, SEO stands for Search Engine Optimization. SEO focuses on increasing organic traffic to your website and climbing up Google’s search...
20 Dec Benefits of Freelancing During the Holidays
Posted at 18:12h
in Digital Presence
Freelancers and self-employed people know that the holiday season has both its challenges and perks. In our last article, we discussed more of the challenges of the holidays and how...
30 Nov More than a Buzzword: The Key Elements of High-Quality Content
Posted at 01:33h
in Digital Presence
The term “high-quality content” is a major buzzword in the marketing world. Especially as SEO and organic engagement gains prominence, producing resonating content with your audience is now a currency...
30 Nov Social Media Campaign Tips: Part II
Posted at 23:00h
in Digital Presence
Earlier this month we provided the first set of answers on how to run a successful social media campaign. All in all, there is a lot of planning involved with...
09 Sep Black Hat vs White Hat SEO: What’s the Difference?
Posted at 13:34h
in Digital Presence
SEO or Search Engine Optimization is a sought-after internet marketing strategy that improves the quality and volume of traffic to a particular website. A vital part of online marketing, SEO...
31 Aug The Power of the Hashtag
Posted at 03:53h
in Digital Presence
In this day and age, the use of the hashtag has become an essential part of the online conversation. At first the use of the hashtag was considered just another...