17 Mar Why Facebook Reviews are Important for a Business
As a business owner, you may not think of Facebook as a focal point for online reviews, but actually, the social media platform is becoming increasingly prevalent among users researching...
Social Media Marketing Tag
11 Feb Buying Traffic – Make the Most of Your Budget
One of the toughest decisions faced by a business owner is how to get the most impact from a finite marketing budget. There are a myriad of options available, but...
30 Jan How to Boost Social Media Engagement: Top Factors to Consider
Building a strong following on social media is simple, right? Well, not quite. In fact, a successful social media campaign requires an understanding of digital marketing, researched demographics, dedication to...
19 Jan Digital Marketing 2018: Must-Know Social Media Trends This Year
Social media platforms and audience reach are ever-evolving, which means your digital marketing strategy must always be adaptable. In 2018, there are some major features on the rise that cannot...
30 Nov More than a Buzzword: The Key Elements of High-Quality Content
Posted at 01:33h
in Digital Presence
The term “high-quality content” is a major buzzword in the marketing world. Especially as SEO and organic engagement gains prominence, producing resonating content with your audience is now a currency...
14 Nov Best Practices for Building Brand Identity
Are you a company with a product or service that you really believe in? If that’s the case, what could possibly be missing? The thing is, even the best products...
25 Oct Paid, Earned, Shared, Owned: The Pros and Cons Within the PESO Model
Posted at 15:48h
in Business
The PESO Model was developed in Gini Dietrich’s 2014 published work Spin Sucks. It was created as a tool to divide and categorize the various marketing channels that a brand...
21 Sep An Aid in Design: Top Typography Plugins for WordPress
Playing a vital role in web design, typography can make or break your website. Typography doesn’t just play a design role, but a functional one as well since your audience...