14 Nov Best Practices for Building Brand Identity
Are you a company with a product or service that you really believe in? If that’s the case, what could possibly be missing? The thing is, even the best products...
Business
25 Oct Paid, Earned, Shared, Owned: The Pros and Cons Within the PESO Model
Posted at 15:48h
in Business
The PESO Model was developed in Gini Dietrich’s 2014 published work Spin Sucks. It was created as a tool to divide and categorize the various marketing channels that a brand...
04 Jan Why Google AMP Was Inevitable
The Google AMP (accelerated mobile pages) project was introduced in October 2015 and has became a major part of the mobile organic search result. However, it continues to meet resistance...
29 Oct How to Choose a Domain Name
Ok, so you’ve decided on a website, but now what? After you’ve made a choice to have a website established for you or your business, the next step is to...
30 Jan Top Social Network Sites for Digital Marketing
Nowadays, if you want to run an efficacious modern business, you must have a successful marketing plan in place. In order to have this, you must include one key component,...