The PESO Model was developed in Gini Dietrich’s 2014 published work Spin Sucks. It was created as a tool to divide and categorize the various marketing channels that a brand...
Organization is needed in life. In fact, many believe that being organized is the key to success, and we can’t disagree with that sentiment. We often need to clean house,...
In today’s world of fast-paced online marketing, connecting with your audience in critical. Everything counts and one mistake can mean the difference of literally thousands of views. Customers today are...
Did you know that the speed of your website is one of the determining factors in your website’s success? Speed is one of the ranking factors in Google’s algorithm, so...
We know that scheduling updates to your social media platforms can be time-consuming and a difficult thing to remember. Time can be limited for many people, you may not be...
Obtaining a consistent flow of traffic to your website doesn’t happen overnight, but increasing your web traffic is a feasible goal that you can obtain with the correct know-how. If...
Nowadays, social media management is a core focus and if it isn’t, you need to adapt and jump on board because social media is here to stay. Utilizing social media...
It’s not uncommon for marketers and business owners to use Facebook to create contacts and develop a following. However, Facebook’s algorithm is continually being refined, so even though you have...