The Mermaid Experience is a custom event website built using WordPress. This was a fun, creative project that allowed us to think outside the box. One of the top priorities was to have a clear brand and message, while featuring their visually stunning images. Next we focused on user experience. It was important to have a clear call to action on each page, driving users to register for the event or fill out the contact form. This WordPress theme was completely customized to match the client’s brand. This includes colors, fonts, images and page layouts.
Another priority was to integrate social media, specifically an Instagram feed, onto the homepage. You can see it at the bottom of the page.