The NY Times published an online article today titled Web Words That Lure the Readers which featured the Huffington Post and stated that 35% of their traffic comes from organic search. On the surface, this seems like discouraging news for their competition. The article makes it sound as though they have a stranglehold on the market. If we dig a bit deeper, a very different conclusion can be reached.
Blogs can be a very effective tool to create foot traffic, build organic rank, and acquire valuable relevant inbound links for any web site. A decision must be made whether to integrate the blog as a sub-directory within an existing domain or to create an entirely new domain.