Cases Studies
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Cases Studies

I haven't been writing very much lately, we are just too damned busy and nothing really notable (in my opinion) has been happening in the world of technology.  However, today is a bit different and I was saddened by the loss of Steve Jobs who proved (as many others have before him) that money and success cannot guarantee a long life. 

Welcome to our Google PageRank PR6 website that has absolutely has no useful rank for any phrases that matter.  We are well respected in the SEO (search engine optimization) world and long ago lost count of all our successful campaigns.  People often come to us and point out that our website does not rank prominently for any phrases related to SEO and have the nerve to ask us why. 

The NY Times published an online article today titled Web Words That Lure the Readers which featured the Huffington Post and stated that 35% of their traffic comes from organic search. On the surface, this seems like discouraging news for their competition. The article makes it sound as though they have a stranglehold on the market.  If we dig a bit deeper, a very different conclusion can be reached.

We had the privilege of working with Patrick McMullan and his incredible team in developing the new online PMC Magazine site designed by Carmen Yazejian at Network9.  Just meeting Patrick was an honor as he is certainly a media icon. Patrick's ability to make the correct choice is not just limited to his photos, but also extends to the people he surrounds himself with.

A client came to us through a host that we work very closely with.  Their home page  was taking 12-20 seconds to load.  They were using WordPress with a typical collection of plugins (usual suspects).  We were able to reduce the page load time to just 1.2 seconds by addressing several distinct elements.

The leading Washington, DC based event planning and management firm came to us with an existing website that had no first page rank for any keyword phrases other than their company name.  The site was well established, had a moderate amount of content, and no penalties. The client's target market was moderately competitive and there was a strong geographic component (Washington DC and Baltimore).