27 Feb Increase Traffic with This On-Page SEO Checklist
If you have a business and are having issues expanding, you need to look at your website. If you don’t have one, get one now. For those who do, is your website optimized for SEO? Having a website no one sees defeats the purpose of having an online presence, but on-page SEO can help your site rank higher in search results. Any business owner should focus on SEO, but many are unsure where to begin. To help you boost your content’s relevance, improve user experience, and gain website traffic, here’s an on-page SEO checklist to help you get started.
On-Page SEO Checklist: Ways to Higher Search Rankings
Use Naturally Incorporating Keywords
It is no secret that keywords are essential for your pages. However, many individuals overstuff their pages with keywords or create odd sentences to make their keywords “work.” Your information will be more challenging to understand if it sounds more robotic. You want to ensure your material is easy to read and comprehend in an era where everyone reads and skims the internet.
Use Inbound Links
The term “internal” refers to links that direct readers to another page on your website. You now have the chance to direct the reader. Would you like the reader to be directed to another relevant page that you believe is crucial? Connect it. Google will take notice and mark a page as more important if it receives a large number of links.
Aim for Readability
Readability is impacted by sentence length, passive style, and subheadings. It won’t be easy to read if you do not use headings to divide your material into subsections. Subheadings make your material easier to read and notify readers when a topic shift occurs. Because long sentences are typically difficult to follow, making your page more challenging to read. Instead of using big, wordy statements, use effective and straightforward ones. Finally, stay away from the passive voice. Active voice is easier for people to understand than passive voice. Use an active voice and make it simple for your readers to understand.
Use Outbound Links
Links that direct users to websites other than your own are known as outbound links. Why do this? To enhance your page’s value and give credit to the original author of the content. Be sure to link to content related to your site to help improve your search rankings.
Write a Strong Meta Description
A meta description is necessary for every page. A well-written meta description informs the user of the website’s purpose and entices them to click the link. Here, you may also include a call to action. But somewhere in your meta description, you must include your keyphrase. This will adequately explain the topic of the page.
Use Alt-Attributes for Images
Images are excellent for SEO and improving your page’s aesthetics. Ensure your keyphrase appears in the file name of any images you add to a page and is placed in the alt tag. This increases your chances of ranking for image search and makes you more accessible (for screen reader users).
Use Synonyms for Your Keywords
Many assume you must replicate your keyphrase verbatim, but that is untrue. Alongside your keyphrase, synonyms and near-phrases may also rank. Do not be scared to utilize a different version of your keyphrase on a different (but related) page. You never know; it might perform better!
Use Keywords in Your Subheading
Your topic, which is also typically your keyword, is reflected in your headings. Let the reader know what the main subject of your page is by using your keyword in your headlines. Additionally, headers improve readability, which benefits SEO. It can be challenging to read pages without headers because they appear to be one long text block.