15 Sep SEO and Social Media: How to Maximize and Integrate Strategies
The efforts of social media and WordPress SEO services are closely tied. Both strategies a built around strengthening brands and visitor engagement organically. Not only that, but they are able to work together to improve the other. Successful social media efforts need high-quality content to foster strong visibility, while SEO is able to improve your content’s reach. On the other hand, social media is able to significantly increase search rankings. Because of this, both SEO and social media strategies are most effective when they are used in conjunction with one another. Here are some of the top ways SEO and social media work together for the most success:
Followers
The number of followers you have on social media has a positive effect on your rank in search engine result pages (SERPs). For example, if two companies are competing in the same searches, the brand with more followers is going to be the higher ranking result. However, it is important to note that quality surmounts quantity, particularly in the case of buying followers. While it may seem like a simple solution to growing your follower count, your business may ultimately be penalized with its visibility online. Google is well-equipped to detect the difference between real followers and bots, so it is better to focus more on strong branding and messaging in order to build your following on social media. While this avenue may take more time, the long-term payoff will be much more consistent and beneficial.
Backlinks and Brand Authority
Posting your content on social media platforms encourages more backlinks to your website, thus improving SEO. With more diversity among your external inbound links, your content is seen by Google to have more authority online. In order for this to occur, you must by creating content worthy of authority in the first place. This requires original, meaningful, and engaging content to permeate your social channels. As more people see your content, they’ll begin linking to it as share-worthy posts. The more social shares you get, especially from reputable sources, the more authority you’ll gain. On the other hand, a strong presence on social media helps link acquisition outreach efforts because indicates to potential partners your brand’s credibility, thus making them more inclined to work with you.
Social Media Optimization
Even as you post high-quality content, optimizing posts must play an equal role in your strategy. Taking into account algorithms, ideal posting times, and targeted hashtags when sharing posts on social media are all important to gain the most exposure. The more posts are seen by your audience, the better they perform. As your posts perform better, Google will view your business more favorably in SERPs.
Brand Visibility
When you are creating content for social media, be sure that you have consistent branding in everything you do. While this may initially seem like it’s only part of a branding strategy, it works to boost SEO as well. Improving your brand’s presence online will drive more inquiries by users in search engines. As the number of these searches increase, the higher you will rank for both branded and non-branded keyword phrases.