30 Jan How to Write Meta Descriptions
One of the best ways to attract and boost website traffic is to write meta descriptions that are well-written and compelling. A strong meta description can serve as a last-ditch effort to get visitors to click on your link when your website’s page is displayed in search engine results pages (SERPs). It’s impossible to predict who these viewers might be; they might be a new client or customer. But, if you don’t put enough effort into writing meta descriptions, you risk missing out on good website traffic.
What is a Meta Description?
Meta descriptions significantly influence website traffic and search engine results. A bit of information appears beneath a search result link when browsing a search engine results page. This information is meant to grab readers’ attention and persuade them to click the link and visit your website. The further down in the search results you are, the less likely your page will be seen, so this is your last-ditch attempt to attract visitors. However, if your meta description is unclear and unconvincing, you might still be ignored even if you are at the top of the list. Overall, a well-written meta description improves your chances of a high user click-through rate, a low bounce rate, and achieving a strong flow of organic traffic. This is your chance to draw in viewers and spread the word about your content while accurately letting them know if the information they are seeking is on your page.
How to Successfully Write Meta Descriptions
• Please ensure the meta description is complete, and don’t leave it blank. If you don’t want Google to extract and enter your content for you, that is! Don’t relinquish control over the message shown to prospective customers or viewers.
• Each page should have a distinct meta description written that is directly related to the page, and you need to write engaging meta descriptions if you want to entice the reader to click on your page. An excellent description should explain the purpose of your page to potential visitors.
• It is crucial to strategically incorporate keywords into the meta description. Potential visitors will be drawn to the search results page because the meta descriptions will highlight the searched keywords in bold.
• The meta description should be between 150 and 160 characters; search engines typically truncate descriptions longer than 160 characters.
• When appropriate, include calls to action in your meta descriptions. This means using phrases like “click here,” “download here,” or “find out more!”
• Try experimenting with a different description version on another page to boost traffic if you discover that some pages are getting a respectable amount of traffic.
• When a page is shared, social bookmarking sites and popular social networks like Facebook, LinkedIn, and Google + usually use the meta description. The meta description is typically pulled and included in the description when a page is posted on one of these social networks. Remember that a strong meta description can promote social media clicks to your page.