30 Jun What are the Key Elements of a Good Landing Page?
Some people may hear the word “landing page” and think of the homepage of a website, but there is a difference between the two. A landing page is a single web page that’s created for the sole purpose of marketing. In comparison, your home page is what people first see when they visit your website. It is a collection of interconnected web pages that all fall under a single domain name. A website you explore, since there are often multiple pages associated, but a landing page is meant to focus on a single call to action (CTA). An effective landing page is intended to convert those who visit into leads or customers, which is advertised to them through targeted ads and email campaigns. Once they are on the landing page, a visitor can be converted by various methods, such as downloading an eBook, making a purchase, signing up for a newsletter, etc.
When Do You Use One?
You want to create a landing page when you have a specific marketing goal, whether it’s for a service, a new product launch, or promoting a new product. You can then advertise this link through targeted ads, social media, email campaigns, and even on your website. A landing page and its featured elements are designed for conversion, making them the perfect match for your targeted marketing campaigns.
Elements of a Good Landing Page
Limited Distractions
Not having a lot of “fluff” that doesn’t pertain to what you want to achieve is key. Minimizing distractions can help keep your audience’s attention on the call to action, so make sure you don’t feature any distracting elements, such as sidebars and menus.
Having a Clear CTA Button
Having a clear and concise call to action button is a necessary element of any effective landing page. Using strong action verbs that are simple yet straight to the point is crucial. Otherwise, they may not click on your CTA button. Make your call to action button stand out by placing it in a prominent location and using contrasting colors to help it stand out.
Persuasive Headings and Body Copy
If you want people to click on your call to action button, you need to convince them. To do this, you need engaging and compelling body copy. A strong headline, reinforced with a strong subheadline, can help convince your audience to take the next step. Your body copy must be well-written, informative, persuasive, and concise.
Use Appealing Imagery
The visual element is very important. We already mentioned limiting distractions, but your choice of colors and visuals can make your landing page appealing and hopefully more successful. This can be done through graphics, images, and videos. Using engaging and visually appealing elements to draw in your visitor can go a long way in making a conversion, and if you want to take it a step further, research the psychology of colors to help convince your audience to take the next step.
Keep It User Friendly
Keeping it simple yet visually stunning is essential, but for an effective landing page, we need to take that a step further by also keeping it user-friendly. If you have something such as a form that needs to be filled out or have some other requirement, don’t make it complicated. Simple and user-friendly is best because you never know the competency of your viewer. Not everyone is tech savvy, so only go for what is essential so your visitor is more likely to convert from a viewer to a lead/customer.
Ensuring It Is Mobile-Friendly
Nowadays, many people are on their phones more than computers, so the likelihood of a person viewing your landing page on a cell phone is high. While you are creating your landing page, make sure it is mobile-friendly. Choosing a responsive design that functions properly and looks good on a phone screen is crucial. Otherwise, you risk losing out on reaching a lot of potential customers/leads.