31 May The Importance of a Good Web Host
Regarding your website, who you choose as a web host can make or break you. Sure, if you want poor performance, go with a cheap, unreliable host, but don’t expect any return on your investment or a website that runs well. Choosing a good web host can improve the speed and performance of your site, help you gain traffic, and improve your rankings and conversions.
Why Choosing a Good Web Host is Important
You need a website hosting service provider for your website to be viewable online. A good web host provides the solid foundation required to ensure your website is functional. If you want to maximize your ROI and conversion rates, you need a high-quality web host. If you are still in the planning stages of your website, this is an area that you need to take very seriously. Without a solid foundation, your website will surely crumble, and you will lose money. Plus, any good website needs SEO, and a good web host can help lay the foundation for a successful SEO campaign and website.
But why does it matter? Here are a few reasons why choosing a good web host matters:
Speed and Reliability
Investing in a reliable web host can help improve the performance of your website by increasing speed and reliability. Having a reliable website is crucial if you want to improve your rankings, and lousy hosting can result in downtime, leaving your website inaccessible. A good web host will have high uptime, making your site much less likely to be down. Also, a good web host will offer high speeds, while a poor one can slow you down. You can’t have a slow website and expect to hold your audience’s attention, so speed is a huge factor when it comes to rankings and conversions.
Security
A poor web host can leave you susceptible to hacks and sensitive data breaches. Many opt to leave this out to save money since cheap or free web hosting lacks the security you need to run a successful business. But as the saying goes, “you get what you pay for.” Instead, pay the money for a good web host; it will be money well spent. Secure website hosting will provide data security, firewalls, malware protection, and SSL certificates.
Technical Support
Technical glitches happen, even when we try our best to prevent them, so it’s essential to have access to technical support to get you back up and running quickly. If you don’t have the technical skills, a technical error can cost you time, money, and possibly your information. Ultimately, if your website goes down, it can affect your reputation, so spend the money to get a host that offers exceptional technical support.
Technology
A cheap or free web host might be acceptable if you just wanted information online and didn’t care if anyone saw it. But what would be the point of that? Cheap web hosting doesn’t often offer the technology needed to have a fully functioning, fast website that’s practical. A good web hosting service will provide a secure data center, support scripting language, subdomains, email hosting, and more. Most importantly, it allows you to meet the needs of your growing business. Services you won’t get with free or cheap website hosting.
If you are looking for reliable website hosting, Sound Strategies offers secure and reliable website hosting services and the services you need to grow your business. There’s a reason why we are one of the top SEO firms and web presence development companies in NYC. Contact us today for a free consultation.