31 Aug Do I Need Local SEO to Improve My Rankings?
If you want your business to succeed, you must stay ahead of the curve or at least be current with the times. If you are already using SEO for your business, that’s great, but if your website isn’t optimized for local search, you are probably missing out on potential customers and clients. When you search in Google for a business, you often search locally, not nationally, and your potential customers are the same way. You NEED local SEO if you want your business to stay relevant with the times, especially since it’s an excellent way to increase web traffic and gain new customers. If you want to connect with your target audience effectively, check out these helpful tips that can help boost your local SEO efforts and increase business.
5 Ways to Boost Your Local SEO Efforts
1. You must create a Google business profile if you don’t already have one. Not only can this improve and boost your local SEO efforts, but it also helps improve the customer experience. Once completed, your information will appear in Google local search results and Google Maps. It’s here that your potential customers can see your information, where you are located, contact information, hours, and even reviews. If you need to create a profile for your business, get on that task immediately by creating your profile here.
2. While you can feature online reviews on your website, this isn’t the best way to develop trust because your audience knows this can be edited to show only the positive. Once you have a Google business profile created and you are visible on Google Maps, encourage your customers or clients to leave a review. This allows you to gain credibility and authenticity, especially if you respond to a negative review or complaint in a professional manner.
3. Creating content based on local events or news is another way to grab the attention of your local customers. While this can be done in various ways, such as creating a video and sharing it on social media or creating a webpage or blog and sharing it, featuring content that highlights local events or issues is an excellent way to increase your web traffic. If your business has multiple locations, make sure you do this for each site.
4. There’s a high chance that someone might search for your business while out on the road, on their mobile phone, especially nowadays. Even if someone isn’t on the move, phones are commonly used, probably more so than a physical computer, since everyone seems to have a phone on them. So, if your website isn’t optimized for mobile, you are probably missing out on a lot of local web traffic. A mobile-optimized website means that it loads quickly on mobile devices and is easily readable.
5. Keywords are an essential part of the puzzle, and if you want to drive local traffic to your business, then you need to use local keywords on your site. If you are stumped and require assistance, check out Google’s Keyword Planner to help find local phrases or words related to your business. Once you have generated a list of locally relevant SEO keywords, use them in your site’s body copy, meta content, and URLs.
When it comes to SEO, it’s best to leave it up to the experts. Contact us today for a free consultation.