Engage Your Audience with These Helpful Social Media Video Tips

Utilizing video content to grow and share your brand has become an essential part of any good social media marketing campaign. While using a static image can be powerful, it may not have the ability to grab and hold your audience’s attention. Whereas using video content is more likely to grab your audience’s attention and hold it. Using video on social media will make it more likely that your content will be seen by a larger audience and can help increase your overall engagement numbers while creating a deeper connection with your audience. It comes as no surprise that there has been a high demand for video creation, but just like anything else, it needs to be done right in order for you to see results. Luckily, these social media video tips can help ensure that your social media videos will keep your audience engaged.

Social Media Video Tips to Help You Get the Most Out of Your Content

1. When you are in the process of coming up and creating your video, having a game plan set ahead of time can make the whole process run much smoother. It doesn’t matter how long or short your video is, creating a script and laying out the groundwork for your video can help ensure the creation process goes smoothly.

2. Another reason to create a script prior to shooting is this allows you to determine whether or not your video has flow. Having a script and creating your storyline ahead of time will allow you to clearly distinguish your video’s introduction, middle, and end. This way when you translate it to a moving image, you are more likely to have a clear, concise video that clearly flows from beginning to end. Seeing this firsthand before you shoot can help save you a lot of time and anguish, as you are able to map out your story first on paper.

3. During the storyboard process, make sure you come up with a strong hook that can be present during the first few seconds of the video. Grabbing your audience’s attention out of the gate is crucial. Otherwise, you are likely to lose their attention. If you want the viewer to stay on your video and watch it to the end, coming up with a strong hook at the beginning of the video is necessary to keep them engaged. You want to entice people to want to watch the rest of the video, otherwise, they will quickly move on to something else.

4. Once you have your storyline set and your groundwork set, the next step is recording your footage. However, make sure you do not skimp on quality since high-quality content is crucial, especially for video. If your video doesn’t have good sound or is blurry due to a low resolution, more than likely the algorithms will deprioritize your video, making it less likely to be seen. Luckily, nowadays it’s easier and much cheaper than it used to be to create high-quality video. In fact, many smartphones feature pretty powerful cameras, so you don’t necessarily have to use a high-end video camera.

5. Although you use moving images to deliver your message, adding text to your videos is still important. Not every platform will generate automatic captions, so be sure to add subtitles and text to your video. Doing so can make your video more accessible to those who are deaf or hard of hearing, and to those who don’t have sound, or simply have their volume turned off. Just be sure to use the same style of font and colors for each video you create, this way there is a sense of cohesive branding for all of your social media videos.