29 Sep Social Media Listening and The Role it Plays For Your Business
Social media has become a major catalyst for many growing businesses. As you expand your presence online, you can market new services and products to your audience, build a more engaged customer base, and gain a better understanding of customer opinions to improve service. Social media listening and monitoring take this a step further by learning how to reach the right people with the best content at the optimal time.
What are social media listening and social media monitoring?
Many people frequently confuse social media listening and social media monitoring. Although they are similar, they each play unique roles in the success of your social media campaign.
Social Media Listening: Social media listening is a macro view of what your audience is saying online. It provides a wider view of trends within your industry and a better understanding of customer sentiment that can have an impact on a brand, be it directly or indirectly. With this, businesses are better able to capture opportunities for their brand that may have otherwise been missed.
Social Media Monitoring: Meanwhile, social media monitoring represents more of the day-to-day activities on social media. It involves monitoring notifications, as well as responding to various comments, messages, and inquiries on your social media platforms. This builds stronger relationships with consumers for better customer experience.
Why are they important and how can you utilize it for your digital marketing campaign?
These practices give you meaningful insights about your brand, customers, and industry. When you are able to identify trends online, you can customize your strategy to align what you’re selling with these trends. This can involve developing content that your audience wants to consume, keeping up with the health of your company’s brand, the brand health of competitors, gaining inspiration for more engaging marketing campaigns. Here are a few ways to utilize the practices to promote your brand:
Understand how your audience behaves on different social channels: Find the content your audience engages with most on each platform at different times. Then, take this insight to change your strategy accordingly to post content that works best at the right times.
Monitor the overall health of your brand: Use social media listening and monitoring to determine how people feel about your brand overall. By doing so, you can initially pinpoint and address potential problems to rectify the situation quickly.
Create better campaigns: Listening to the conversations your customers are having about your products or services helps you identify challenges and capitalize on market opportunities.