15 Jul Benefits of Facebook Advertising for Business
The number of Facebook users make up almost 20% of the global population. This expansive list of members has presented a crucial opportunity for business advertising. While having a Facebook Page lays important groundwork for marketing your business, the changes to the platform’s algorithm have made a major impact on the number of people actually seeing your posts.
When utilizing Facebook PPC advertising, it’s easy to see the CPM and impressions you’re getting. However, the deeper benefits of Facebook advertising for better web presence development are more than what first meets the eye:
Facebook provides a wide range of tools for targeting options when building your audience. Because of this, you can define your audience as narrowly as you need through location, demographic, lookalike audiences, interests, and more. Not only that, but you can adjust audience targeting at any time to maximize your ad’s performance.
Greater Audience on Mobile
Mobile users are growing at an exponential rate with the expansion of smartphone owners and the 4G data network. Facebook currently has almost 2 billion users of their mobile app where ads are running, giving your business access to more people throughout the day.
Facebook offers in-depth insights, analytics, and reporting on the performance of your ad. Rather than having difficulty seeing conversion rate and metrics, Facebook lays it out clearly or you to understand and then adjust future efforts accordingly. Such a level of data visibility also helps you quickly see if an ad is not performing as well as you had hoped, so you can then make any necessary changes to boost exposure.
Better Brand Awareness
Facebook users log in to their newsfeed multiple times every day, which allows your designated audience to get repeated exposure to the ads run. Even if your ads are not being immediately clicked through, your had has a continual visibility that will surely resonate in building trust with members of your audience. Additionally, utilizing the advertising tools that Facebook provides is an incentive for the platform to do its best to improve your experience.
Promising Click-Through Rates
Facebook ad click-through rates (CTR) is regularly increasing as Facebook works to improve its tools. In conjunction with business pages learning how to use them appropriately, the upward trends of CTR are a promising prospect for people considering Facebook ads for their business.