30 Nov More than a Buzzword: The Key Elements of High-Quality Content
The term “high-quality content” is a major buzzword in the marketing world. Especially as SEO and organic engagement gains prominence, producing resonating content with your audience is now a currency in digital marketing. Because this type of content can be so powerful for effective branding, it is important to understand the aspects that characterize it. Here are the key elements of high-quality content.
Original Content
First and foremost, it is crucial that the content you share is completely original. This goes a long way with your visitors as well as Google. Conversely, unoriginal and plagiarized content will actually result in punishment from Google in your search engine rankings.
Appropriate Length
While there are different things to consider when determining the appropriate length of your content, the best rule of thumb is to write with meaning first, focus on length second. Write with your audience in mind, and the rest should follow. If you’re writing about an in-depth topic, your article will inevitably be longer than an article designed as mobile-friendly, easily shareable content among masses. Both types of articles have their place in Google rankings. That being said, a good standard for length is between 500 and 1000 words.
Complementary Visuals
Although it is possible to have high-quality content without accompanying visuals, it has been consistently proven over time that content with visuals vastly outperforms their text-only counterparts. Visuals can include photos, videos, infographics, or any other imagery that add more interest to your content.
Proper Grammar and Readability
Google has placed a huge emphasis now to have content with proper grammar. In the eyes of Google, spelling and punctuation errors can make your content be deemed as an untrustworthy source. Additionally, it appears as more trustworthy and professional to readers as well. Along with proper grammar, it is also important that your posts are easily readable for your audience. Appropriate use of headings, bolds and italics, bullet points, and numbered lists create an aesthetically pleasing format that also allows easy skimming for the reader.
Accurate Information
When gathering sources to write your content, be sure that the information you are using is entirely accurate. Be sure to cross-reference your sources in order to gather the most reliable insight possible. As a result, your content will gain a reputation as a credible source to go to for answers.
Valuable and Shareable
Valuable content is rather subjective, but your brand’s definition of value can be tailored to your audience with careful research and targeted strategy. Value can mean an array of things, such as solving a problem, answering a pressing question, providing entertainment, or giving expert insight. Ultimately, it is content that your readers will find meaningful and want to share.
Consistent Posting
High-quality content is not just one post. It is a commitment to consistently posting in order to build a presence and relevance for your brand.