11 Dec 2016 Top Projected Digital Marketing Trends
2015 is coming to a close, and it’s time to start thinking about next year. It’s always a good idea for a business to start thinking about next year’s strategies and how they can integrate them ahead of time, as opposed to halfway through the new year. If you want your business to succeed, you must stay ahead of the curve. You can achieve this by paying attention to current trends, watching the ripples of change, and seeing where the tide goes.
Be at the top of the pack, check out some of the top projected digital marketing trends for 2016, as predicted by https://www.social-hire.com/, if you want to take your online marketing up a notch in the new year!
Mobile is Leading the Way
It’s happening, the emphasis is now leaning towards mobile over traditional desktop devices. It’s no surprise that during 2015, there were more people who used a mobile search than a traditional web search – and this trend can be seen in 10 different countries. Recently, Google decided to include mobile-friendly sites in its search engine rankings, and this helped rise mobile usage to new heights this year. So it’s no surprise that mobile usage is projected to soar over desktop usage in 2016. Be sure you stay up to date by ensuring that your website is mobile compliant.
Wearable Technology
Along with making sure your site is mobile compliant, one also needs to think about wearable technology and take the newest screen size and limitations into consideration. With the announcement of the Apple Watch earlier this year, many competing smartwatches are projected to be released in 2016. This shift in technology WILL have a huge impact on marketing strategies, and marketers will have to keep this change in consideration. This will change everything, and marketers and programmers alike will have to adjust.
Video Advertisements
While video ads are not anything new, it is projected that video will have a more dominate online presence in 2016. Video ads have become the most popular and engaging forms of content; mainly because it has become easier and cheaper for individuals and businesses to break into video editing and creation. This is an important step; so much so, that Google is now including video content in its search engine algorithm. This is good news for online video ads, which is an effective way to advertise. It’s no surprise that companies such as Bing and Facebook are now offering video options. In addition, Facebook has already announced Oculus’ release date, and even Pinterest is getting on board with the announcement of their visual search.
Originality is King
You know the saying “content is king”? Well this has never been more accurate. The internet is now oversaturated with content, so your content needs to be original and creative. All in all, you need to think out of the box in order to stand out from the crowd. Find unique ways to involve your audience, and integrate new digital strategies in order to capture your viewer’s attention. Getting noticed on the web now is not as easy as it used to be, so one must think creatively about their content.