12 Nov Social Media Campaign Tips: Part I – How to Start Off on the Right Foot
Before the rise of the internet, companies mainly used media formats such as billboards, television, newspapers, as well as the radio to reach their audience. While these are popular and successful ways to reach customers, they make it impossible to track your ROI (return of investment). While on the other hand, having an online campaign gives you the ability to accurately track your metrics, and reach a wide audience simultaneously. Running a social media campaign gives you the best of both worlds; you not only have the capability to reach a widespread audience, but you also have the ability to communicate and effectively connect with your customers.
In order to have a successful social media campaign there is a great deal of planning needed as you are putting together a sound strategy. This can be stressful and intimidating if you are unsure how to begin; however, we are here to help. If you need some helpful advice on how to start up a successful campaign, check out these helpful social media start up tips that will help ensure your campaign starts off on the right foot:
Have your foundation in place
Before you dive in, make sure you have everything set-up and in place. Don’t jump in without having your foundation set, and this means having email account(s) set up, as well as your active accounts. By active accounts we mean setting up a profile on channels such as Google +, YouTube, Facebook, Instagram, Twitter and LinkedIn.
Set up your profiles
Once you have accounts established on social media platforms, make sure you keep record of all your login information. You don’t want to lose precious man hours, and deal with a good dose of frustration trying to remember and if necessary, dealing with a password reset! In addition, you should verify that your profile’s information is up to date and accurate. Be sure you have a profile picture, images of your business, and links set up and posted on every channel. This is a critical step, since these channels represent your brand, you want to make sure you have everything in place before you begin.
Establish your strategy and goals
Your social media campaign has the potential to accomplish many things, so it is a good idea to figure out what your goals are before you begin. You will want to assess your brand image, know your target audience, and have an idea of what you hope to accomplish. This is where hiring a social media specialist could be helpful, especially if you are lacking in experience and knowledge. Asking for help can help you ensure that your social media campaign starts off on the right foot. They can help you develop a timeline, identify your goals, and help you identify the ways to measure success. If you need help, do not be afraid to seek assistance.
If you need assistance with your website and/or social media campaign, be sure to contact us today.