It is critical that we understand the industry, where the client is and wants to be, and their goals for success. We will ask a variety of questions. For instance: Is location important for client acquisition (aka: geo-tags)? Do you have seasonality in your business? We may also ask for access to Google Analytics and WebMaster Tools (for existing sites) to see how your site has performed historically. The client may also provide their list of top 10-20 phrases as guidance for the keyword research phase.
We use a proprietary tool to search for relevant and related keywords based on our fact finding session. The keywords must be relevant and not too vague. This tool is unique in that it provides us with the number of monthly searches, competition ranking and CPC (applicable for Google Ads). The most important part of this tool is the competition ranking element, which gives us a quantifiable number for how difficult it is to appear in the top 10 (first page) of Google search results. This number is based on the value of the sites who currently appear in the top 10 results for Google. These are your soon to be competitors.
Once the keyword research is complete, we export the data into an Excel document to allow us to properly analyze and sort it. First we break the data into categories that are relevant to the organization of information on the site. Then we rank each keyword based on the number of monthly searches and competition data. Once complete, we sort the document to display the keywords from most desirable to least in each category. This information is then reviewed with the client to ensure we have covered all aspects of the business.
The Keyword Analysis is used by the SEO expert to optimize all pages and posts on the site. This includes SEO title, SEO description, Keyword density within the content, image alt tags, Categories and tags (optional). We also continuously update any additional content, such as blog posts.
Once we have 90-120 days of data, we can start analyzing the initial results from our SEO efforts. We use Google Analytics, Google Search Console (aka: Webmaster Tools) and a paid 3rd party tool called Rank Manager. All of these tools provide important information about your organic traffic that allow our SEO experts to make the proper recommendations for the next steps in your SEO campaign.
No SEO effort should ever be undertaken without a detailed understanding of traffic and competition. We use the latest tools to create hyper-accurate analyses. The keyword analysis is used to determine the most critical phrases to be used for the site and track the success of the SEO campaign. It also helps the content development team determine the most productive content and link acquisition strategies.
We create content and link acquisition strategies that are customized to meet the goals of our clients and stay within their budget. This includes unique content within the blog and social media posts that are trending, educational, entertaining and most importantly, shareable.
Our expertise of SEO compliant design allows us to review existing websites and create detailed instructions for optimization. We can provide support for in-house programming teams or our team can implement and execute the changes. If you have any questions (or just want a second opinion) we can make sure your website is on the right track.
We have a diverse programming team that can handle nearly every programming language (HTML/CSS, PHP/MySQL, .ASP, .NET) and most popular content managers (WordPress, Joomla, Drupal). Our developers specialize in ensuring that all content and elements within your website are properly optimized.
We provide a complete suite of web design services. All our web designs are fully SEO compliant. Our clients use these services to enhance existing websites and create new websites with a robust SEO footprint.
Our development team specializes in building SEO compliant websites. Our programmers have built hundreds of optimized websites in nearly every programming language and most popular content managers. We can also build our own custom content management systems and specialized custom applications.
This is one of the most important and difficult aspects of SEO. The days of link farms and paying for links are over. You must acquire links from reputable sites through partner relations, guest blogging and organic acquisition. Our SEO team will help build a custom strategy for your business to properly acquire these very desireable links.
We have a talented staff of in-house content writers who can create both static content for your pages and articles for your blog. These writers specialize in creating high quality, optimized content that is intended not only to boost rank, but acquire critical inbound links.
If you have a news or media site and have an in-house writing team, we can train them! We will teach them how to get the most out of their articles and how to properly optimize their posts. We can provide editors who can review your in-house authors efforts and give them feedback.
All SEO campaigns must include detailed monitoring and reporting to determine the progress and success of the campaign. We utilize Google Analytics, Webmaster Tools and Rank Manager to track traffic, user behavior and phrase rank. These metrics allow us to adjust our strategy and report back to you, the client, with our recommendations.
The ultimate goal of every campaign is to increase traffic and maintain/increase the conversion rate (quality of the traffic). At numerous points during the campaign we discuss the progress with our clients so that they can gain a detailed understanding of ROI and we can make the necessary adjustments to keep improving the overall SEO footprint and web presence.