17 Feb Biggest Business Blogging Mistakes to Avoid
Because blogging is now very common, many people have come under the idea that it’s easy to do. When it comes to business blogging especially, entering with the misconception that it doesn’t take much effort or skill can be detrimental to the success of any efforts to build a presence online. In fact, a blog on a business’s website is one of the most powerful marketing tools you have. When executed successfully, business blogs are able to build authority, increase conversions, and drive traffic to their websites. At this point, most businesses recognize the usefulness of blogging. However, they may not be aware of common mistakes they are making. For this reason, here are the biggest business blogging mistakes that companies make.
Not blogging it at all or enough.
The biggest business blogging mistake your business could make is by not blogging at all. To learn more about the reasons why your business should be blogging, read our article Benefits of Blogging for Business.
If you have already started blogging, then the next step is to make sure you are blogging frequently enough. You want your readers and potential customers to have something to look forward to. It won’t be enough if you post sporadically only when you have something to say. Posting every week, every other week, or monthly brings the consistency that will attract regular readers as well as improve SEO.
Ignoring formulas that work.
Business blogging requires more than simply writing an article, posting it, and walking away until the next one. In order to make your blogging efforts successful, it is important to employ the right strategies that have proven over time to improve SEO, traffic, and strong customer base.
Creating content that does not engage users.
Who wants to read boring content? Even the most lackluster industries can produce content that is very interesting. Spanning across different industries, many brands have been successful in cultivating content that is interesting, educational, informative, and engaging. The key is to target your audience and write about what they’ll enjoy reading.
No matter how compelling your article may be, no one is going to read it if it doesn’t sound interesting at first glance. The first thing people will see when coming across your blog post? The headline. In order to grab people’s attention from the start, try including catchy adjectives and utilizing proven formulas such as “How to…” and “Best Tips” in your blog’s headline.
Not reaching out to influencers.
One of the most effective ways to drive more traffic to your site and gain authority is to partner with online influencers that link or mention your blog. This will put you on the radar of their audiences, which will bring over more readers to your website. If you don’t currently have any connections with online influencers, then it is necessary to conduct outreach and build meaningful connections with influential people in the industry.
Not promoting your articles.
Now that you have the content written and posted based on targeted strategy, now you must promote it. Actually, experts state that promotion is of equal importance to blogging itself. Traffic will not just appear, most often your business will need techniques in place to properly get your blog out there with the highest reach possible. Promotion efforts include sharing your blog across social media channels, repurposing articles into eye-catching visuals, creating social media ads, and marketing through email newsletters. That being said, it is important to note that promotion is a practice with long-term success in mind. It requires consistency and monitoring, so patience will greatly facilitate the results you’re looking to see.