How can I see Google AMP traffic in Google Analytics?

Unfortunately, at the moment there is no easy way to distinguish Google AMP traffic from other organic traffic in Google Analytics.  Google AMP traffic is included within the organic channel and the mobile device elements.  Google suggests setting up a different property to track the AMP traffic.  DO NOT DO THAT!  If you do that, your traffic will now be split across two distinct properties.  Given that visitors can typically jump from an AMP page to the normal mobile page, splitting the traffic makes tracking needlessly complex.  The correct method is to add a new View within the property that only includes AMP traffic.  This is the best way to accumulate and review your Google AMP analytics.

Note: The following steps assume that your AMP page URLs include “/amp/”.  You also must have full admin privileges at the account level (Admin > Account (column) > User Management),  If you do not have these privileges you may be able to add a new view, but not add the filter.

Creating a Filtered View for Google AMP Analytics

1. Log in to Google Analytics (you will need admin privileges for the property)
2. Locate and select the property
3. Click on the “ADMIN” link (left sidebar)
4. On the administration panel locate the “View” column and click the dropdown to “Create a new view”
5. Enter a view name (example: “Google AMP Analytics”)
6. Select the time zone and click “Create View”
7. After successfully creating the new view, click on “Filters” in the “View” column
8. Click the “Add a Filter” button
9. Enter the filter name (example: “AMP”) and click the “Custom” button
10. Click the “Include” radio button
11. Select the “Request URI” field
12. Enter “/amp/” in the filter pattern (do not click any other settings)
13. Click “Save”

Allow at least 24 hours before traffic will start appearing in the Google AMP Analytics view.