Instagram Engagement Tips: 4 Ways to Increase Your Instagram Engagement Rate

Using Instagram to build your business or brand and cultivate an audience is a great (and fun) way to increase your potential for ROI. An estimated one billion people are using Instagram each month, making it a powerful tool for engagement. By measuring engagement, you can get the evidence you need that people see and are actively interested in your Instagram content. Engagement metrics are calculated by DM’s, likes, comments, shares, saves, mentions, branded hashtags, click-throughs, and followers. Strong engagement means a higher chance of your content being seen, so check out the Instagram engagement tips below.

If you are looking to market your brand or business, then being on Instagram is a must. If you want to increase your Instagram engagement rate, check out these helpful Instagram engagement tips.

Longer Captions

How much time is spent on content is another critical factor in how your post performs. You can use up to 2,200 characters for your Instagram caption, so share with your audience. It’s that simple. Write more extended captions to help improve your Instagram engagement.

Know Your Audience

Knowing your audience goes a long way. It can help dictate the type of content you share and can help determine your best time(s) to post. The key is to post when your audience is most active, so monitor and track your Instagram analytics to figure out the best time to post.

Be Authentic

If you want to develop a strong connection with your audience, being authentic in your approach can go a long way when trying to increase your engagement rate. Being authentic in your approach means showing the genuine and honest side of your business and brand, your wins and struggles. After all, there are always two sides to the coin, so don’t be afraid to be vulnerable and let the world know why you do what you do.

Don’t Be Afraid to Experiment

Even though it may sound daunting, experimentation is an excellent way to test out new forms of content. Going through trial and error can help keep you ahead of the curve, which can help strengthen your strategy. So don’t be afraid to change how you write your content. Try different days and times, experiment with varying types of video, and test out different Instagram story styles. Then check out your analytics to help you pinpoint what works and what doesn’t.