How to Come Up With the Perfect Domain Name

One of the most important aspects of building a website, one that is often overlooked, is coming up with a domain name. When you choose a domain name, a lot of thought needs to be put into this decision. While it’s not the only decision that can make or break your site’s success, it is definitely a decision that entails careful consideration. Your domain name needs to fit your business and be easy to remember. Otherwise, if you pick a domain name that is difficult to spell or hard to remember, it can hurt your brand’s image and your search rankings. Picking the perfect domain name needs to be a careful process, especially since you don’t want to change your domain name after creating your website.

Changing your domain name after your site has been established is a hassle and can affect your brand’s image and search rankings, so you must choose a domain name from the start that is perfect for your website. However, to choose a domain name, you should check out these helpful tips to help you choose a domain name that works for your brand or business.

• While it may be tempting and cheaper to choose a domain name extension that is non-traditional (such as .xyz, .club, .ca, etc.), aiming for a .com is the best choice. Using this extension is familiar to most people and is easy to remember. However, if you cannot use .com, .net and .org are also solid backup choices. If all three extensions are taken, then it’s best to come up with a new domain name.

• When it comes to the length of your domain name, try to avoid using a name containing many characters. Shorter is better when it comes to domain names, so aim to pick a domain name that is between 6-14 characters. Long names are harder to remember, and a person is more likely to misspell the domain name, so aim for a domain name that is easy to type and easy to spell.

• While it may be tempting and easier to come up with a generic name for your domain, coming up with a creative and brandable domain name can help you stand out from the competition. You want your domain name to stand for something, so if you need to, don’t be afraid to pull out a thesaurus to develop a catchy term or words that fit your brand.

• Before you decide on your domain name, it is crucial that you check to see if the name is already in use or has been trademarked. The last thing you want to deal with is dealing with legal issues, so make sure you check to see if someone else is already using your planned domain name and look into its trademark status before you make the final decision.

• Because searching to see if a domain name is already in use can be a time-consuming process and is easier said than done, use a domain name generator to help you develop a unique name for your domain. Use this handy tool if you are stuck and can’t come up with a unique name that is not already in use or trademarked.