30 Jul What are the Four Types of SEO?
Regarding your digital strategy, being well-rounded is crucial, especially regarding SEO. Search engine optimization (SEO) helps increase your visibility on search engine results pages (SERPs), which is necessary nowadays if you want your business to succeed. Having an online presence is crucial if you want customers to find you, especially those who are in your local area. When your SEO is done correctly, those with relevant searches will find your website, services, and products, which, in turn, will hopefully turn into profit. But if your site isn’t optimized correctly, you aren’t going to get the best results. Knowing about the different types of SEO can help you effectively optimize your website.
Types of SEO: What are the Four Categories?
On-Page SEO
On-page SEO is one of the most common ways to boost your visibility on SERPs, and out of the four types of SEO, on-page SEO is probably the easiest to do (especially if you use the Yoast SEO plugin), and this can be done (and should be done) for every page on your website. From optimizing website elements (such as images) and writing quality content to using keywords in the URL and adding keywords to the title tag and meta descriptions, on-page SEO can help improve your website’s performance.
Off-Page SEO
Off-page SEO is a bit trickier than off-page SEO as it occurs externally and not physically on your website. Almost like a word-of-mouth referral, off-page SEO can help increase website traffic, boost your SERP ranking, and improve your reputation by showing search engines and your audience that your website is relevant and trustworthy. Common off-page SEO tactics include online reviews, acquiring backlinks, and social media marketing.
Local SEO
If you have a physical storefront that you want the local people to find and visit, then having your local SEO done is crucial. Standard SEO is excellent for those on a global scale to find you, but if you own a restaurant or a shop, you want the local people to be able to discover and find you. You must be able to show up in a local search (for example, car detailing near me). You can do this by putting your name, address, and phone number on your website, having them visible on every website page, and ensuring that your contact information is the same and accurate across ALL social profiles and local directories/business listings. Also, if you don’t already have a Google Business Profile set up, do it NOW. This is crucial if you want to pop up in a local Google search.
Technical SEO
Outside of on-page SEO, which is highly important, but that’s only the surface, there’s also technical SEO. Technical SEO is applied to the foundation of your website, and it’s easier to manage if this important step is taken into account when your website is being put together. If your website is slow, full of 404 errors, is not mobile friendly, and features plagiarized content, your site will not rank well despite all your other efforts. Out of all of the types of SEO, technical SEO helps make up the foundation of your website. It can help ensure that you have a user-friendly website that is fast, mobile-friendly, free of 404 errors, and offers engaging content that draws and holds your audience’s attention.