28 Jan Grow Your Website with These Helpful Website Optimization Tools
If you want your website to flourish and bring in customers and clients, you need the proper tools to do so. If your website is not optimized, it will whiter away and collect dust due to the lack of website traffic, and you can forget about your ROI. If you want a functional website that will help you generate revenue, you need the help of website optimization tools to help you achieve this goal. Website optimization tools can help your website attract a wider audience, increasing the chances of these visitors turning into customers and clients.
What is Website Optimization?
Website optimization is the process of analyzing the search performance, user experience, and the accessibility of your site and then implementing changes to help improve the overall health of your website. If you want your website to be successful and have a strong ROI, then changes need to be implemented to increase traffic and conversions. Optimization is crucial for the long-term growth of your website, and these helpful and handy website optimization tools listed below can help you grow.
Build and Grow Traffic with These Five Helpful Tools
Hotjar can show you how your audience interacts with your website by showing you what gets ignored and what buttons get clicked. You can even see your website through the eyes of your visitors, as Hotjar records mouse movements, allowing you to see which pages they visit and where they struggle on your website. This will enable you to improve your website’s accessibility and user experience and find any bugs that might have been overlooked.
If you are already using Google Analytics (and you should be!), Google Optimize is another excellent tool to add to your arsenal. Google Optimize allows you to create variations of different pages, so you can test them and measure how they perform. Natively integrated with Google Analytics, Optimize can help show you where your website can be improved by focusing on the customer experience and can even help improve the value of Google Ads.
If you are interested in diving deep into your website’s accessibility, then give WAVE a try. A helpful website accessibility evaluation tool, WAVE, can help you find accessibility issues that may be making your content inaccessible to your audience, such as contrast errors, missing alt text, and text size that is too small. This is especially important if your audience has a disability since you want to ensure that your website remains accessible for all users and isn’t excluding anyone.
If you are running WordPress, then Yoast SEO is a must. Considered to be the #1 WordPress SEO plugin (and for a good reason!), Yoast SEO can help you optimize your site’s readability and content for SEO. Every time you create a new page or post on your website, or when you are going over current website pages, Yoast SEO will help you analyze its readability and SEO score by giving you an in-depth analysis of problems found, what is done correctly, and what can be improved upon.
Time is money, and your users want to navigate an accessible website that’s quick to load. The speed of your website is one of the ranking factors for search engines for both mobile and desktop. If your website loads slowly, you will likely have a high bounce rate since your users are less likely to wait around. If pages are slow to load, your audience will not want to wait around and will go elsewhere, contributing to high bounce rates on your site. Luckily, GTmetrix can help! This handy tool can help you measure how fast a page loads and how “heavy” your site is and will give you some helpful recommendations on how to improve your speed and the priority factor for each fix.