4 Ways to Create a Successful Meta Description

When a person is looking through the search engine results page, it is often the headline and the meta description that draws attention. Having a catchy title and a well-written description of what the page is about can help increase and drive website traffic, which can lead to potential conversions. A critical aspect of SEO, meta descriptions don’t help improve your search rankings, but they do help improve your click-through rates, so knowing how to write a successful meta description is crucial. This is because a well-written meta description will help sway the reader to click on your link over the others listed, resulting in higher quality traffic.

The Four Ways to Write a Successful Meta Description

1. Before writing your meta description for each page on your website, research your competition. Researching your competition’s keywords and how they write their meta descriptions can key you in on what they are doing for their brand. Also, take note of who is successful and who is not, and see if you can notice the difference between how they write their headlines and meta descriptions.

2. Although it can be a time-consuming process, every page on your website should have a meta description that is unique and relevant to that particular page. You want the viewer to know what the page is about, so it shouldn’t have a generic description or a description that matches other pages. Putting in some extra elbow grease can create the results you are looking for.

3. If you have older content on your page, particularly blogs, going back and refreshing your meta description is a simple and easy way to help breathe some new life on an old article or webpage. Going back and rewriting your old meta descriptions will allow you to reshare the page with the new description, which could potentially draw in more web traffic and interest.

4. Remember, there is a balance to maintain when writing a successful meta description. SEO elements such as keywords need to be added but done in a way that flows and makes sense. The description should be well-written but be written in your brand’s unique style and tone. An effective meta description is written in a way where it’s inspiring and not written in sales speak.