The 4 Important SEO Metrics to Focus On

It’s important to know if your SEO efforts are bringing results, and there are plenty of free tools available to inform you on how your website is performing. However, in order to effectively measure your website’s performance, it is important to know which important SEO metrics you should be focusing on. Tracking the correct metrics can help you improve your SEO strategy by showing you an accurate picture of the performance of your website, which in turn, will help increase your ROI and rankings.

Staying on top of key metrics is imperative if you want to increase your opportunities for success. However, while you can track and measure just about everything on your site, knowing what to focus on is critical. By focusing on the important SEO metrics, you can get an accurate look at how your website is performing.

Average Page Load Time

How fast your website loads plays a huge role in the success of your site, as it can be a make or break factor. Meaning if your website takes too long to load, you risk losing that viewer. Knowing the average page load time is important since having a slow-loading site will likely make your audience exit your site and go elsewhere.

Click-Through Rate (CTR)

To find out how well your listing grabs the audience’s attention in the SERPs, pay attention to the click-through rate (CTR). Looking at the CTR numbers will show you the percentage of people who click on your website from the search engine results page. A low percentage indicates that your title or meta description is not engaging enough or that the content isn’t relevant.

Bounce Rate

The exit or bounce rate will show you the areas of your website where the viewer drops off the most. If you have a high exit rate, that means your page(s) are making the viewer lose interest and leave your website. Seeing a high amount of traffic leaving your website after viewing a specific page is an indicator that the page needs work. If this is the case, ensure you have quality content and that your page layout is easy to follow.

Pages Per Session

Knowing if the user is sticking around on your website is important. However, you also want to know how many pages the typical viewer visits on average before exiting your site. Suppose you have a high metric number that means that your audience is staying on your site and viewing multiple pages. But if you have a low number, this could be an indicator of a few things. Revisit your content to ensure it’s relevant and engaging, as well as ensure your website is easy to navigate.