Five Easy Ways to Reduce Bounce Rate

If your website attracts a visitor from another website or Google, it can be an excellent way to land another customer or client. However, if a visitor finds your website from a search engine or another website and then quickly navigates away, this can negatively affect your conversion and bounce rate. Having a high bounce rate can be harmful to your website’s success, especially if your goal is to improve customer satisfaction and to gain more sales. If this applies to you, then it makes sense that you would want to learn how to reduce bounce rate.

If you are looking to improve your website’s engagement numbers, you need to check out these ways to reduce bounce rate on your site.

• One reason your audience is leaving your website might be because your website and page speed are too slow. If your site is too slow to load, a guaranteed way to improve your bounce rate is to make your website faster. Plus, speed is a Google ranking factor, meaning that it can affect your SEO if your site is slow.

• Besides page speed, another way to reduce bounce rate is to write quality content. Content is, and forever will be, king. Good content will keep your audience’s attention and leave them wanting more. Otherwise, if you don’t have quality content or something to draw and hold a person’s interest, it can negatively affect your site’s bounce rate.

• Make sure your website and its navigational menu(s) are easy to follow and read. As mentioned before, quality content is king, but a poorly designed website can also encourage your viewers to look elsewhere even if you have quality content. So ensure that your website is well-designed, has an easily accessible navigational menu, and features readable text.

• Nowadays, if you want to hold onto your audience, your website must be mobile compliant. Otherwise, your archaic website will quickly turn people away. Since many people now view a website on their mobile device or tablet, it is imperative that a website is responsive and looks good on a small screen. If not, there’s a good chance you will quickly lose your audience.

• While having well-written text on your website is important, adding different media types (such as images and video) is a great way to help entice your viewer to stay on your page. If you offer text, images, and video, there is a much higher chance that a person will stay on your website for an extended period of time. Of course, the content still needs to be appealing. Otherwise, no one will want to watch a 9-minute video or stay on the page/website.