8 Reasons Why You Should Be Using Twitter for Your Business

Do you use Twitter for your business? If the answer is no, you should rethink your decision. Using Twitter is an excellent way to connect with your audience and gain brand recognition. More than likely your competition is already using Twitter, which means your business also needs to have a profile. Otherwise, you run a huge risk of falling behind the pack. Falling behind your competitors, and you don’t want that, do you? According to Twitter Stats for Businesses, 65.8% of companies in the United States are using Twitter for marketing purposes, so if you are not already onboard, hop on.

So why should you be using Twitter for your business? If you want to market your product or service effectively, you should have an account on Twitter. Check out some of the top reasons why your business needs to have a presence on Twitter.

1. Twitter is free to use, and anyone can create an account and make a profile. You don’t need to be a major brand to have a presence. There is no better way to market your services or product for free to others.

2. With Twitter, you have an avenue to connect with your customers. There is a good chance that a majority of your clientele are online and using social media, so you should be too.

3. You can receive feedback by connecting with your customers on Twitter. By receiving feedback, you can improve your services and/or product. This information can help your business in the long run.

4. It’s personal. Since Twitter allows you to connect to your customers directly, you can reply back to them. This means they can actually connect with a person, not a bot. People want to connect with other people.

5. Since Twitter is personal and allows you to connect with your customers directly, you have a much higher chance of developing what is known as ‘brand loyalty.’ You want this to help keep your audience coming back to you.

6. With Twitter, you can give updates about your company by sending a tweet. You can also use this platform as a way to promote any special deals or promotions, keeping your customers up to date.

7. You can use Twitter to spy on your competition. If you want to see how your competitors are doing and want to read what their customers are saying, go find their Twitter profile and see for yourself.

8. Twitter is an excellent networking tool. Being on the Internet opens the doors to people you may not normally encounter in person. You now have a much wider audience, so you never know who you could ‘meet’! You may just find that business contact you have been looking for.