Obtaining a consistent flow of traffic to your website doesn’t happen overnight, but increasing your web traffic is a feasible goal that you can obtain with the correct know-how. If you want to become adept in SEO and boost your site’s search engine rankings, check out these SEO tips that will help you become proficient in white hat SEO.
1. First things first, make sure you score a solid host for your website. The company that you choose does have an effect on where your site ranks in search engines. So make sure to choose the best pay per click management company.
2. Your website should be about one thing primarily, but you should do some keyword research first before you settle on a topic.
3. Create or find a website theme that is functional and does not have a lot of junk code such as webwizards.com.au. You don’t want junk to weigh you down, so use one that has clean coding and is not so image heavy.
4. Start doing your SEO right away, don’t wait to start it. This will only allow your competitors to jump ahead, and you may not be able to catch back up.
5. You need both on-site SEO and off-site SEO to make it work, you can’t do one without the other. If you do, you will hurt your site’s rankings. When you make your website appeal to users and search engines, that’s on-site. While off-site SEO means you are promoting your site across the web.
6. If you want your site to rank well your site needs to be fast! This is one of the key factors in deciding rank, plus if you have a slow site, you inadvertently increase your chances of users abandoning your website. This will increase your bounce rate, so remember, faster IS better.
7. In order to help ensure site speed, make sure your images are probably optimized and the file sizes are small. Large file sizes will only slow down your site, so keep them light and optimized for the web.
8. There are plugins for WordPress available that will help increase site speed, or you can use Google’s handy-dandy tool, PageSpeed Insights. This tool will give you the feedback you need about your website’s speed, and will even point out what you need to fix in order to make your site’s SEO rank even higher.
9. While we are on the topic of images, make sure you do the SEO for your images as well. This includes saving the image file with your keywords, do NOT keep your file name as the generic file name. The same idea applies to the image title, description, and your ALT attributes. Do not leave the ALT attributes field blank, instead include about 2-3 keywords. The Google bots will search for your keywords, and your image file name, title, description, and ALT attribute tags are no exception.
10. Write killer page titles, page content, headlines, and meta descriptions. Include heavily searched keywords and if you happen to write something creative and catchy that will only help your cause.
11. Make sure you also include keywords in the title of your site, in the description, in the domain name, in taglines, keywords, as well as in your blog categories.
12. Create great content that is original and is not plagiarized. Plagiarism is heavily looked down upon and will only hurt your rankings. If you are not sure, be sure to run what you wrote through a plagiarism checker.
13. Make sure you cross-link to your other internal pages that are on your website.
14. Have clean permalink structures, instead of using the ugly ones that use random text and numbers. Instead, use a URL structure that includes your keywords into text that is readable.
15. Be sure to include a site map. This will allow search engines to crawl your sitemap and will tell search engines where to go to find what on your site.
16. Your navigation links on your site should be clear, easily located and intuitive. Both users and search engines will navigate your site, so don’t make it a hassle.
17. Make sure your website is consistently updated with fresh, new content. Those with dynamic content will almost always rank higher than those with content that is static, so update regularly!
18. Do not consistently change your domain name! The URL’s age does play a role in how well your site ranks in the search results, so pick one and stick with it.
19. Don’t sound like a robot, because that would mean that you are writing for a robot. Instead, write for humans and sound like a human as you are doing it! Remember, your writing doesn’t have to be over-the-top fancy, it just needs to be written so it’s easily read, is accurate and is original.
20. Be listed and have an updated profile on Yelp, Google+, Twitter, and on Facebook.
21. Make sure your website is optimized and mobile ready. Many of your viewers nowadays will visit your site from their smartphone or tablet, so don’t forget these users.
Lastly, remember nothing can beat hiring an SEO expert. If you want to help increase your website ranking, contact us.
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