Nowadays, social media management is a core focus and if it isn’t, you need to adapt and jump on board because social media is here to stay. Utilizing social media is an effective way to generate new leads and to get more traffic on your website. So if you haven’t already, use this year to try out different strategies, new tools, and a new approach. Luckily, there are tools out there available that will help you establish a good workflow by simplifying your marketing tasks, enhancing your production and output, and will also help you stay organized at the same time.
If you are looking to step up your social media management game, check out some the top social media management tools currently available.
If you are looking for a way to schedule content on multiple social platforms, Buffer is for you. Buffer works with Pinterest, Facebook, Twitter, LinkedIn, as well as with Google+! It even allows you to track and view your metrics and comes with a free image creation tool.
If Buffer doesn’t appeal to you, check out Hootsuite. Hootsuite is integrated with over 25 social networks, and will allow you manage campaigns and view metrics all in one program. Unlike Buffer, you are able to respond to any and all comments, mentions, as well as messages.
Another great scheduling tool, Edgar allows you to schedule out your posts and even puts them into categories that you create. Once your post is scheduled it doesn’t throw it away, instead it catalogs the post. Then once every update in each category has been published, Edgar pulls from your saved library so you never run out of messages in your queue and your post has an increased chance to be seen.
MailChimp is an established email newsletter and marketing service that has an excellent track record. MailChimp allows you to create beautiful email newsletters, simply and easily that are sure to work across all email applications. In addition, MailChimp also comes with detailed analytics so you can easily view the data associated with each campaign.
Bitly offers a very convenient service, as it shortens those long URLS into something more manageable. This is necessary if you are limited in the number of characters you can use. But that’s not all! It also offers tracking, analytics, and even allows you to customize your own URL if you want to get personal and add your own flair.
Perhaps the best FREE enterprise analytics tool around, Google Analytics gives you an in-depth look at your website’s traffic and offers real-time statistics. Google Analytics will help prove to you and your clients that your social media presence is making a difference with its powerful built-in social media analytics report.
Don’t search around to read about what others are saying about you and your brand, let Brand24 do that worrk for you. Brand24 will provide you with real-time information on what is being said, and what is going on with your competitors, helping you stay engaged with your audience.
Another social analytics tool, Social Clout delivers reports on social media results and on demographics, helping you check the progress of multiple social media accounts. If you want to know where you can make improvements in keywords, engagement, and campaigns, Social Clout is for you.
Have you ever wanted to see what is hidden in terms of Facebook conversations? Well the analytics tool, Nuvi, allows you to see both private and public posts that are hidden behind the scenes. Nuvi will also allow you to seamlessly manage all of your social media responsibilities together in one platform.
A content curation tool, Crate helps you build a digital library that contains keywords, blogs, influencers, domains, as well as topics. Once you build your library, Crate uses data to determine which content is performing the best across all social networks. This can be a time saver as Crate saves you the hassle of going out and finding content.
CLICK HERE FOR FULL VERSION OF THIS STORY