You may have heard of Podcasts, or maybe you haven’t, but in either regard podcasts have spiked in popularity over the past few years. There’s no better way to learn, as podcasts are free audio shows that you can download to your MP3 player or smart phone. This means you can listen to them on your own time. Stitcher, iTunes, and Blackberry are all platforms that allow you to subscribe to podcasts, or you can listen to or download them online via your web browser by going to each show’s podcast website.
It doesn’t matter if you are a newbie, or a seasoned vet, you are sure to learn something new by checking out some of the best podcasts designed for digital marketers.
The Social Media Marketing podcast has been running since 2012, and it is excellent for those who are just getting started and need to learn the lay of the land. In each episode, Michael has a discussion with well-known experts in the industry, talks about social media success stories, and offers tips on how to improve your social media marketing. A very entertaining podcast, Michael gets to the heart about what works and doesn’t work with social media marketing.
Social Pros has been THE source of information and education for a few years, as it’s one of the most popular marketing podcast in the world. If you want insight into what kind of work big corporations are doing in social media, you should tune in. This podcast reveals what goes behind the scenes at IBM, Ford, Dell, and other major corporations. Jay and his co-hosts give you the inside story each episode, as they interview a social media strategist from a major brand on how their staff runs and measures their social media marketing programs.
If you are looking for someone who can take a simple topic and break it down in ways that are “outside the box”, give Amy Porterfield a listen. Amy Porterfield is well-known in the social space, as she’s an author, an online entrepreneur, and a Facebook marketing expert. Learn about Facebook ad targeting, goal setting, how to boost your sales, how to captivate your audience and more by listening in on Amy Porterfield’s podcasts!
If you want to learn more about marketing on Pinterest, this is the podcast for you. Oh So Pinteresting is a podcast that is 100% dedicated to the platform Pinterest. Since Pinterest is an excellent way to market your brand or product, Cynthia reveals how to create content that will rate well on Pinterest and talks about how to improve your marketing skills on Pinterest. If you want the latest news, tips and tricks to keep your social media marketing plan up to date, check out Cynthia’s podcast.
Who doesn’t come up with great ideas over coffee? Apparently Chris and John do, as they record their show in a local coffee shop. Marketing Over Coffee offers excellent marketing advice and go over topics such as new technology, SEO, email marketing, social media, and copywriting. In addition, every show is filled with tips and tricks that are sure to improve your marketing efforts. Each show is “bite-size”, as each show is only around 20 minutes long – perfect to listen to as you have your coffee (or tea!).
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