There are so many incredibly tempting platforms to utilize for content marketing. With so much focus on Google Adwords, SEO and Social Media e-mail marketing can be forgotten. While it might not be as pretty and shiny as some of the newer mediums, e-mail marketing is absolutely one of the most cost-effective – with the highest, most consistent ROI.
E-mail marketing is permission-based, serving to those who’ve already opted-in to your content. It allows a company to connect with prospects and clients in a highly targeted and personalized way, tapping in to an already existing loyal network.
The most beautiful and undervalued element of e-mail marketing is its measurement capabilities. E-mail marketing can show you who is navigating to the site, how they are getting there and what links they are clicking. We use e-mail marketing to dig deeper into the user experience, improving overall web presence in a way that no other platform can.
While e-mail marketing might seem completely intuitive, there is a lot of strategy that goes into it. That is where we can help.