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Link Acquisition
Why is link acquisition
so important?
Search engines treat every inbound link as a weighted vote for
your website. The better the site ranks for a specific keyword phrase,
the more weight is given to the vote. Our SEO specialists rely on many
sources for partner links including free directories and guides,
relationships with other SEO specialists, and the sites currently being
managed by the SEO specialist.
Why do
I need Link Management Software?
The link management
process includes many different functions and can be very time
consuming. Potential high-value link exchanges must be identified
and the external webmasters must contacted. Multiple Link and
Resource pages must be carefully maintained and frequently updated to
comply with SEO guidelines. Back-links must be checked
periodically to ensure they are still in place. We created a
software application that is easily installed into new and existing
websites that handles the entire process.
LinkMgr
manages all aspects of the partner linking process including the
following:
- Link list
hierarchy generated from a MySQL database allowing for multiple
links pages and categories
- Custom page layout matching domain themes and
styles
- Link import function from Excel spreadsheets
- External webmaster sign-up allowing other
webmasters to verify and modify links they have submitted
- Inbound link submission capturing all relevant
link information and external webmaster contact information
- Domain webmaster notification whenever a new
link is submitted
- Link activation processing that allows the
domain webmaster to quickly activate or decline a link
- Automated back-link verification process to
ensure that back-links remain in place
- Invitation processing when new link exchanges
are identified
- All forms and message functions are protected
with image verification to avoid automated submissions
- Installation is done with a single page
supplied by LinkMgr that is loaded into the domain
Click here
to see the links page for this website. Once on that page,
click on the "Exchange Links" link to see how the link submission
process is handled.
Step by Step - The
LinkMgr
Process
Link Submission (initiated by external webmaster)
-
External webmaster
submits a link for a specific LinkMgr managed domain
-
Confirmation email
is sent to the the external webmaster asking for verification of
contact information
-
Notification email
is sent to domain administrator with external link details
including reciprocal link location
-
Domain
administrator Activates or Denies the link submission
-
Notification is
sent to external webmaster through LinkMgr
-
Reciprocal links
are checked automatically by LinkMgr to ensure they remain in
place. Missing backlinks trigger and email to both the
external webmaster and the domain administrator.
Link Invitation (initiated by domain administrator)
-
Domain
administrator identifies a prospective website and logs in to
LinkMgr
-
Domain
administrator enters link information in appropriate category
-
Domain
administrator sends an email invitation to the external webmaster
through LinkMgr
-
External webmaster
accepts invitation and provides reciprocal link location or
declines invitation
-
Notification is
sent to domain administrator
Sign-in to LinkMgr (password protected)
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