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Landing Pages
What are landing
pages?
The use of search
engine optimization has made every page in a website a potential entry page.
Individual pages will often rank higher for specific keyword phrases
than the home page. The search engine will display a listing for a
specific page when the user enters a given keyword phrase. This
provides web designers with the opportunity to create pages that target
specific keyword phrases. These pages typically include the same
navigation structure that appears on the home page.
When
should landing pages be used?
Landing pages are a very
effective way of broadening the content of a website without creating
clutter or diluting the SEO value of existing pages. They are
designed to be alternate home pages. Landing pages allow a website
to compete for traffic for additional terms. They are the best way
to broaden the appeal of a website for both web visitors and SEO
partners.
Sound
Strategies -
Building comprehensive web content that is useful
to your
web visitors and attractive to other webmasters!
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