15 Jun How to Run a Successful Social Media Campaign Tips
Putting together a successful social media campaign requires putting together a sound strategy. However, it’s not surprising that many small business owners understand the importance of social media, but lack the needed expertise of incorporating these resources into their business model. If you are wondering how you can refine social media for your business and run a successful campaign, check out our social media campaign tips.
1. Know Your Target Audience
First things first, you need to know your market and who your audience is. It doesn’t matter what market you are in; every market has an audience that your business caters to. Before you start anything the first thing you need to do is establish a marketing plan and identify who your main target audience is. Once this is done, it is best to then integrate yourself with these communities so you can learn and understand their patterns and needs.
2. Establish a Marketing Plan
After you have established who your target audience is, it is time to put together a marketing plan that is solid. The purpose of your marketing plan should be to grab your audience’s attention and entice them to interact with your service or product. A good way to start is to set achievable goals for your company, such as gaining 100 likes on Facebook, gaining 100 followers on Twitter, etc. Re-evaluate and change your tactics as you deem necessary until you have found your niche.
3. Engage, Engage, Engage
You want to keep the lines of communication open between you and your audience. Don’t allow the communication to be one-sided, instead, engage with your audience. You can do this in a variety of ways, so get creative. You can engage with your audience by asking trivia questions, telling jokes, putting up pop quizzes, posting funny videos, pretty much anything that will open up the lines of communication. Just remember, when your audience replies, reply back in a timely fashion. By interacting with your audience, you allow for their friends and followers to notice you as well and this can translate into more followers and likes.
4. Keep an Eye Out for Reviews
You want to stay on top of your online reputation since this is one of the main ways you will acquire new customers. Many people research and read reviews on a company before they decide to use their service or product, and these reviews can make or break your company. Be sure to monitor these online reviews on a constant basis and stay on top of them. This way, if a negative review pops up you can reply back to the post in a timely fashion, and (hopefully) redeem yourself. Many review sites allow you to reply, this way you can address the issue or problem and set things straight.
5. Utilize the Power of Automation
We know marketing is time-consuming, and many business owners don’t have a lot of time to spare. However, there are social automation tools available that can help simplify things for you. One of the main reasons why a business fails at marketing is because they cannot keep up and remain consistent. But by using social automation tools you can schedule email campaigns and social media postings in advance, this way you don’t have to create and send daily. By doing this you can guarantee consistency and save time. It is important to remember to still set up a routine check in, because if your audience has questions or comments, you want to be able to reply in a timely fashion.